When you see a design, you instantly know whether you like it or not; the challenge is figuring out which components you love and which you don't. And, while understanding your likes and dislikes is a personal journey that everyone must undertake, how can you apply...

Let me get straight to the point in this one. I have had a long day and I don't feel like beating around the bush right now. Had back-to-back calls with really brilliant people who are considering joining our agency. Hiring is super tough and tiring. I take back all...

It's a stressful day at our office here in Heltr Skeltr. We've been racking our brains for a campaign idea for a new client, and so far, we've only drawn blanks. The clock ticks as all of us sit in silence, our creativity exhausted after bouncing off and subsequently...

Today was a big day – more significant than the launch of an exciting new campaign for a client, even more significant than being awarded a Clio. Today, I was to take my place on the witness stand as one of the members of the advertising cartel that was on trial. The...

It’s the last working day of the month, and I’ve got only one thing left on my to-do list for the day – sending invoices. I proceed to fill it out carefully, cross-check the amount a few times, convert the document to a PDF, and hit send. Done. Now all I have to do is...

In the words of one of India’s former telecommunication companies - “An idea can change your life.” And yet, in the world of advertising, ideas are seldom given their due worth. Not only do clients tend to value execution over ideation, they often take the latter for...