by heltrskeltr | Oct 13, 2022 | Uncategorized
Remember that one time all the way back in 2013, when Jennifer Lawrence tripped and fell while making her way to the stage to accept an Oscar for her role in Silver Linings Playbook? Embarrassing … yes, but also kind of cute, public opinion seemed...
by heltrskeltr | Sep 28, 2022 | Uncategorized
The Arab Spring of 2011 has gone down in history for several reasons – and one among them is the testimony it bears to the enormous power of the internet in all aspects of life. In the consumer landscape, this is even more prominent. That the internet grants agency...
by heltrskeltr | Sep 9, 2022 | Uncategorized
In a market dictated by increasing competition as well as demanding and discerning users, standing out requires brands to push the envelope as far as they can. And this cannot be more evident anywhere than in marketing and ad campaigns, where creativity is key. As...
by heltrskeltr | Apr 4, 2022 | Uncategorized
In light of the 10-minute revolution at our doorstep, can we spare 10 minutes to consider the human costs of this so-called luxury? 10 minutes. 10 minutes is nothing to … A woman putting on makeup; A teen with a smartphone; The boss when he’s hell-bent on making a...
by heltrskeltr | Mar 22, 2022 | Uncategorized
By definition, metaverse is an infinite virtual universe that exists in conjunction with and beyond the physical universe. Mark Zuckerberg described it as the “embodied internet.” We know, it sounds like a lot. The definition can be confusing or almost...
by heltrskeltr | Mar 9, 2022 | Uncategorized
For centuries, countries that have started wars or have participated in them have done so by selling a national narrative – a means to justify their actions. From racial and ethnic cleansing to religious and ideological differences, the pages of history are...
