You know that awesome, almost electric jolt you get when you unexpectedly discover a $50 note crumpled at the bottom of a bag? It's the same kind of joy that sparks up after winning a bet or scoring the last item on sale. Now, let's flip the script. Remember the last...

In the bustling marketplace of the 21st century, a new and powerful trend is reshaping the retail landscape — ESG, or Environmental, Social, and Governance. It’s the dawning of conscious capitalism, a revolution that’s rapidly transforming businesses from the ground...

If Robert Cialdini – famed psychologist and author of Influence: The Psychology of Persuasion – walked into a modern marketing department today, he might be amazed to find his insights about the human psyche being applied on a grand scale. After all, his nuanced...

Conventional wisdom holds that emulating successful people is the key to success. While this may hold true in many domains, when it comes to content marketing, breaking away from the norm can often lead to better outcomes and higher profits. Today's competitive...

B2B buyers are tough negotiators, often categorized as demanding and impatient. This is only fair, since these purchases are usually substantial investments. One survey shows that B2B buyers often refuse four offers before deciding on and product, and 80% say they...

Picture this: there's a manufacturing company that's been struggling to increase profits, despite trying every trick in the book. They've cut costs, invested in new equipment, and even tried some feng shui to improve their luck, but nothing seems to work. Who do they...

It's no secret that the world of marketing is dizzyingly fast-paced, where change being the only constant is not just a cliche. Just when you think you've got a handle on the latest trends and techniques, something new comes along to shake things up. Over the last few...

If Gary Halbert is to be believed (and there’s no reason he shouldn’t be), the written word is “the strongest source of power in the entire universe.” And now, the machines have this power … or so we hear. This year has been one of extraordinary advancements in...

Among the 180 episodes of hilarity that came out of Seinfeld, “The Soup Nazi” holds a special place among fans for its bizarre premise and hilarious execution. The episode centres around a soup stand owner whose soup is so good that people line up down the block for...

Any marketing professional worth their salt will tell you that creating a favourable perception of a brand and its product/service is at the heart of all marketing and advertising endeavours. It is the way to separate one’s offering from one’s rivals, pointing out the...

Remember that one time all the way back in 2013, when Jennifer Lawrence tripped and fell while making her way to the stage to accept an Oscar for her role in Silver Linings Playbook?       Embarrassing … yes, but also kind of cute, public opinion seemed...

The Arab Spring of 2011 has gone down in history for several reasons – and one among them is the testimony it bears to the enormous power of the internet in all aspects of life. In the consumer landscape, this is even more prominent. That the internet grants agency...

In a market dictated by increasing competition as well as demanding and discerning users, standing out requires brands to push the envelope as far as they can. And this cannot be more evident anywhere than in marketing and ad campaigns, where creativity is key. As...

In light of the 10-minute revolution at our doorstep, can we spare 10 minutes to consider the human costs of this so-called luxury? 10 minutes. 10 minutes is nothing to … A woman putting on makeup; A teen with a smartphone; The boss when he’s hell-bent on making a...

By definition, metaverse is an infinite virtual universe that exists in conjunction with and beyond the physical universe. Mark Zuckerberg described it as the "embodied internet." We know, it sounds like a lot. The definition can be confusing or almost nonsensical to...

  For centuries, countries that have started wars or have participated in them have done so by selling a national narrative – a means to justify their actions. From racial and ethnic cleansing to religious and ideological differences, the pages of history are...

An in-depth comparison of a Ponzi scheme used by fraudsters and multi-level marketing used by brands Everyone and I mean everyone, is talking about The Tinder Swindler. The Netflix documentary about Simon Leviev, an Israeli conman who swindled women for millions of...

India is the second-most populous country in the world. And yet, the total number of users transacting online in 2021 was just over 348 million, according to a recent Inc42 report. It’s no secret, then, that India’s digital economy has massive potential. At present,...

When you see a design, you instantly know whether you like it or not; the challenge is figuring out which components you love and which you don't. And, while understanding your likes and dislikes is a personal journey that everyone must undertake, how can you apply...

Let me get straight to the point in this one. I have had a long day and I don't feel like beating around the bush right now. Had back-to-back calls with really brilliant people who are considering joining our agency. Hiring is super tough and tiring. I take back all...