Let me get straight to the point in this one. I have had a long day and I don’t feel like beating around the bush right now. Had back-to-back calls with really brilliant people who are considering joining our agency. Hiring is super tough and tiring. I take back all the HR jokes I may have cracked. So, anyway getting to the point. I want to introduce all you marketers, advertisers and brands to someone.
Meet the 1,00,00,000+ installs club!
Yes, that’s right. All the below Indian social media apps have 1 Crore+ installs while some even have 10 times those numbers! I kid you not, you can go and check each one of them on the play store (links in the name). With the crazy number of Daily Active Users these apps draw in, it’s clear as day that Brands catering to the Indian audiences just cannot ignore them.
Sharechat:
Moj
Chingari:
Josh:
Trell:
Rizzle:
Roposo:
This is an emerging app. Its future lies on what flies with the Indian Government though.
Koo:
Does this information surprise you? I don’t think so. You knew about this. You were getting email newsletters in your inbox about the rise of Indian social media apps. You were glancing through reports being published on the subject. You also caught featured stories on the massive valuation of these apps and their fundraising activities. But why haven’t you taken any action on this yet?
Is it just procrastination? I can relate.
Is it a lack of clarity on how to navigate these untested waters? I can help.
While I agree that all short-form video apps seem like a replica of the Chinese giant that got killed last year but there are certain nuances to each of them.
P.S- Notice anything common in the screenshots of the play store pages?