by heltrskeltr | Aug 16, 2023 | Uncategorized
B2B buyers are tough negotiators, often categorized as demanding and impatient. This is only fair, since these purchases are usually substantial investments. One survey shows that B2B buyers often refuse four offers before deciding on and product, and 80% say they...
by heltrskeltr | Apr 11, 2023 | Uncategorized
Picture this: there’s a manufacturing company that’s been struggling to increase profits, despite trying every trick in the book. They’ve cut costs, invested in new equipment, and even tried some feng shui to improve their luck, but nothing seems to...
by heltrskeltr | Jan 25, 2023 | Uncategorized
It’s no secret that the world of marketing is dizzyingly fast-paced, where change being the only constant is not just a cliche. Just when you think you’ve got a handle on the latest trends and techniques, something new comes along to shake things up. Over...
by heltrskeltr | Dec 22, 2022 | Uncategorized
If Gary Halbert is to be believed (and there’s no reason he shouldn’t be), the written word is “the strongest source of power in the entire universe.” And now, the machines have this power … or so we hear. This year has been one of extraordinary advancements in...
by heltrskeltr | Dec 7, 2022 | Uncategorized
Among the 180 episodes of hilarity that came out of Seinfeld, “The Soup Nazi” holds a special place among fans for its bizarre premise and hilarious execution. The episode centres around a soup stand owner whose soup is so good that people line up down the block for...
by heltrskeltr | Nov 8, 2022 | Uncategorized
Any marketing professional worth their salt will tell you that creating a favourable perception of a brand and its product/service is at the heart of all marketing and advertising endeavours. It is the way to separate one’s offering from one’s rivals, pointing out the...
