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Make Your Company Page A LinkedIn Superhero: Leverage The Best Practices

Make Your Company Page A LinkedIn Superhero: Leverage The Best Practices

by heltrskeltr | Jan 30, 2025 | Uncategorized

LinkedIn, as we see it today, is the Facebook for working professionals. It’s also the only place where it’s acceptable to send a stranger a message that starts with “I see you viewed my profile, would you like to connect and discuss synergizing our...
Beyond Hashtags: SEO, as a Complex but Vital Tool in Digital Marketing

Beyond Hashtags: SEO, as a Complex but Vital Tool in Digital Marketing

by heltrskeltr | Dec 4, 2024 | Uncategorized

In the age of short-form content, snappy captions, and a world ruled by social media algorithms, it’s easy to boil down the vast realm of Search Engine Optimization (SEO) to a simple formula: throw in a few trending hashtags, and voilà—success! Yet, this...
Loss Aversion Bias: A Potent Tool for B2B Marketers

Loss Aversion Bias: A Potent Tool for B2B Marketers

by heltrskeltr | Oct 31, 2023 | Uncategorized

You know that awesome, almost electric jolt you get when you unexpectedly discover a $50 note crumpled at the bottom of a bag? It’s the same kind of joy that sparks up after winning a bet or scoring the last item on sale. Now, let’s flip the script....
From Sales to Sustainability: How ESG Is Informing Content Marketing Strategies

From Sales to Sustainability: How ESG Is Informing Content Marketing Strategies

by heltrskeltr | Oct 27, 2023 | Uncategorized

In the bustling marketplace of the 21st century, a new and powerful trend is reshaping the retail landscape — ESG, or Environmental, Social, and Governance. It’s the dawning of conscious capitalism, a revolution that’s rapidly transforming businesses from the ground...
Decoding the Halo Effect: How Smart Brands Leverage First Impressions

Decoding the Halo Effect: How Smart Brands Leverage First Impressions

by heltrskeltr | Oct 19, 2023 | Uncategorized

If Robert Cialdini – famed psychologist and author of Influence: The Psychology of Persuasion – walked into a modern marketing department today, he might be amazed to find his insights about the human psyche being applied on a grand scale. After all, his nuanced...
Break the Rules with Counterintuitive Content Marketing

Break the Rules with Counterintuitive Content Marketing

by heltrskeltr | Aug 25, 2023 | Uncategorized

Conventional wisdom holds that emulating successful people is the key to success. While this may hold true in many domains, when it comes to content marketing, breaking away from the norm can often lead to better outcomes and higher profits. Today’s competitive...
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Recent Posts

  • Make Your Company Page A LinkedIn Superhero: Leverage The Best Practices
  • Beyond Hashtags: SEO, as a Complex but Vital Tool in Digital Marketing
  • Loss Aversion Bias: A Potent Tool for B2B Marketers
  • From Sales to Sustainability: How ESG Is Informing Content Marketing Strategies
  • Decoding the Halo Effect: How Smart Brands Leverage First Impressions

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